MicroMax Launching Tablet “FunBook” , priced @ Re 6499/-

On 03 Apr 2012 by in Category Article

Fourth of India largest selling , Indian Mobile Company MicroMax  also plunged into to the already crowded Tablet PC market , by launching “FunBook”  powered by Intel core Micro processor and like HCL Tab this one is also using , Ice Cream Sandwich Android Version OS to support the Apps.

Having priced at Re 6499/- approx Re 1500/- cheaper to HCL Me tab U which is priced at Re 7999 /- giving direct competition to its closest competitor in term of pricing and availability. Company is planning to come up 1 lac units from their production Unit at Haridwar.

“We have a manufacturing capacity of one lakh units per month and we are already looking at increasing that number. That should give an idea to the kind of numbers we are looking at for the device,” Micromax CEO Deepak Mehrotra told reporters.”

At present having Bollywood Superstar Akshay Kumar as their brand ambassador, they are planning to launch a complete 360 marketing campaign details to which were not shared by Mehrotra.

The seven-inch FunBook is based on the Android 4.0.3 Ice Cream Sandwich platform and has a 1.22 GHz processor, 0.3 MP VGA front camera, 4 GB internal memory, expandable upto 32GB.

Targeting Indian Education sector just like Aaksash (Ubislate) ,  HCL Tab me TabU1 & Microsoft E Tutor (Tab PC). Micromax has partnered with Pearson and Everonn to make educational content available on the tablet PC.  However MicroMax smartly not putting education apps built in making it cheaper by Re 799/-for masses.

However users need to just pay Re 799 for educational content of a particular class and they can get access to the multimedia content from our partners,” Mehrotra said adding that the partners would also help in taking the device to various educational institutions.

This new product is expected to shake the tab market and make the competition fiercer in coming days. Micromax has already been able to grow and hold them into already established Indian Market with their products quality, pricing and marketing.  This one surly becomes a product to look out for.


Source : economictimes.indiatimes.com